was founded in 2011 by an inspirational young man called Fayaz Kasia. He fundraised just over £1,000.00 for an international charity. He aims to be the best and be different. was launched in May 2015 by selling one designed product. From raising £40,000.00 for the aforementioned charity, he was inspired to develop the empire. To this date, has a varied range of multiple designed products. Stay tuned for some more designs coming out soon and become part of the growing empire.